New Princess Jewelry store in Phuket in Chalong, part of the Princess Jewelry network. The brand’s history began in 1992 in Vietnam. Back then, Princess Jewelry created only gold jewelry with precious stones that quickly won the hearts of the capital’s aristocracy in Hanoi. Elegant design and rare stones made the company’s name recognizable throughout the country.
Since 2012, Princess Jewelry has taken a step forward: modern silver jewelry with natural stones, created using innovative technologies, has been added to the gold collections. Today, branded jewelry centers operate in Nha Trang and Phan Thiet, and in 2024, the brand expanded beyond Vietnam and presented its center in Phuket.
Princess Jewelry features unique precious items with natural stones mined in Thailand – sapphire, ruby, topaz, amethyst, and others. Prices at Princess Jewelry start from 2000 baht. Also in the Princess Jewelry jewelry salon is the largest collection of natural pearl jewelry in Phuket. Not only the usual white color, but black, pink, and golden.
All jewelry items at Princess Jewelry have exclusive designs. These are original works with no analogs in other jewelry stores. Real designer pieces!
In addition, the jewelry center has a museum equipped with interactive screens broadcasting videos about the mining and processing of precious stones and pearls. The tour begins with immersion into the world of precious stones. Here, they reveal the secrets of transforming a raw mineral into an exquisite decoration worthy of the red carpet. The guide will tell about the history of stones, the intricacies of cutting, and ways to distinguish a genuine mineral from an artificial analog. And the most interesting thing is that it’s not just a story (by the way, in Russian): every detail can be seen with your own eyes and even held in your hands.
Princess Jewelry operating hours: from 09:00 to 18:00 daily.
For customer convenience, a free transfer operates that will take you to the center and back. You can pay for your purchases in baht, dollars, euros, and even rubles – via QR code.
Check out our Souvenir Stores in Phuket selection to discover even more exclusive gifts.
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