A new jewelry center has opened in Phuket, part of the Princess Jewelry chain. The brand’s story began in 1992 in Vietnam, when Princess Jewelry produced only gold pieces with precious stones that quickly won the hearts of Hanoi’s aristocracy. Elegant designs and rare gems made the company’s name recognized throughout the country.
Since 2012, Princess Jewelry has taken a step forward: alongside its gold collections, it introduced modern silver jewelry with natural gemstones, created using innovative technologies. Today, brand boutiques operate in Nha Trang and Phan Thiet, and in 2024 the company went international by opening its center in Phuket.
Princess Jewelry showcases unique pieces made with natural Thai gemstones such as sapphire, ruby, topaz, amethyst, and more. Prices start from 2,000 baht. Princess Jewelry Phuket also offers the largest collection of natural pearl jewelry — not only the classic white, but also black, pink, and golden pearls.
All Princess Jewelry items feature exclusive designs. These are original creations you won’t find in other jewelry stores — true designer masterpieces.
The center also houses a museum equipped with interactive screens showing videos about gemstone and pearl mining and processing. The tour begins with an introduction to the world of precious stones, revealing the secrets of transforming raw minerals into exquisite pieces worthy of the red carpet. The guide explains the history of gemstones, the nuances of cutting, and how to distinguish genuine stones from synthetic ones. The most exciting part — it’s not just a story (available in Russian, too): you can see every detail with your own eyes and even hold some of the stones in your hands.
Opening hours: daily from 9:00 to 18:00.
For customers’ convenience, a free transfer service is available to and from the center. Purchases can be paid in baht, US dollars, euros, and even rubles — via QR code.
Check out our Souvenir Stores in Phuket selection to discover even more exclusive gifts.
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