What is the situation with tourists in Phuket in January 2026?
Insider's Response
After January 8, the flow of tourists who arrived during the peak winter holidays noticeably decreases in Phuket. During the holidays, the island was overcrowded, and then many guests begin to head back home. However, despite the decrease in the number of vacationers, most hotels and restaurants continue to operate with high prices: demand weakens, but this does not lead to the expected sharp price drop in the so-called transitional season.
Representatives of the hotel and restaurant business explain this policy by their focus on the level of service and a loyal audience ready to pay for comfort and stable quality, and not only for a low price. That is why even after the end of the holidays, prices for accommodation and services remain quite high.
Summary: what tourism in Phuket looks like in January 2026
● The high season is in full swing.
● After January 8, the flow noticeably decreases, but prices remain high.
● Hotels are busy — plan your trip in advance.
● The destination remains attractive for international tourism.
January is an excellent month to visit Phuket: favorable weather, lots of entertainment, but prices are not the most affordable.
If you are planning a trip, we recommend looking for promotions on hotels and excursions, comparing offers by areas, and booking in advance — this will help you save money. Hotels in different categories are available in the Accommodation section.